There are many cases when photographers are not fully focused on one area of photography. The thing is, that many of us,are trying be good at every aspects of photography; for example: portrait, products, weddings, glamor, etc.

Unfortunately this wide diversity has driven us into getting to the area of photography that we didn’t want and when we don’t do what we like, we will not do very well. The main thing about getting good at photography and other business is to focus on your strength and develop on it. This is something that I’m learning as well.

The following video is an old video which many might have seen. It is showing the core values and mindset that has gotten Apple Computers out of their near bankrupt situation into a world leader in the IT industry as well as multimedia. After all, we especially photographers will know that Apple computers are great for photo editing and multimedia.

I wanted to show this video since though not directly related to photography, it shows a lot about focus, working with competitors and most importantly: Knowing Your Strength. Too much ego and wanting to solely defeat your competitors will do no good to yourself, I can say that this applies to your personal business as well not only for large corporations.

If you can’t see the video below, it means youtube is down…

I hope this video inspires you as it has inspire me!